Ilayne'‚s background in the media industry has offered her the ability to experience the media world from several perspectives. She has spent over 20 years in the business on both the agency side, client side, and at the station side in sales.
Ilayne's comprehensive experience includes media buying and planning for brands such as AT&T, McDonald's, Burger King, Pontiac, Maxwell House Coffee, Budweiser, the entire Saint-Barnabas Healthcare System (consisting of nine hospitals in New Jersey and an additional 11 nursing homes and wellness centers), NewYork-Presbyterian Hospital, as well as many others. Through her career, she has worked for both large and small advertising agencies, buying services, radio stations, and at the client level. She has created network radio buys for inventory sold in Family Feud, worked in sales at WCBS-FM in NY at WKXW-FM in NJ, and worked for many major ad agencies such as NW Ayer, DMB&B, Grey Advertising, to name a few. She has purchased just about every medium possible, in just about every market in the US, from the smallest to the largest.
Her mantra is to treat each client, each budget, and each market with equal respect and dignity, from the largest to smallest.
Ilayne believes it takes more than buying efficiently to get the best results for clients. "Effective media negotiations requires a multi-tiered approach. It requires truly understanding the client and the brand's needs, outstanding listening and inter-personal skills, tenacious and responsible negotiation skills, added-value promotional tie-ins and event planning, brainstorming, and the ability to want to really make a difference. To see a brand grow and thrive because of the impact of my media planning and buying efforts gives me extraordinary satisfaction."
When outside of the office, Ilayne's hobbies include reading, writing, journaling, surfing the web, walking, movies, and, at the top of her list, her relationship with her husband, son, and extended family and friends.
