Crystal balls, magic wands and tarot cards are for fortune tellers and magicians. They have no place in the business world. And all the experience in the world can't really be put to good use without information. So new data and research is what we thrive on and have access to. These include:
Nielsen Media Research
PERC/HCI
Scarborough Research
Mendelsohn Affluent Study
Telmar
SRDS Media Solutions
ComScore Media Metrix
TNS Media Intelligence
Arbitron Radio
Audit Bureau of Circulation
Nielsen Monitor Plus
SQAD Media Market Guide
Mediamark's Research & Intelligence
Experian Simmons
Nielsen NetView
STRATA