Ron has over 30 years experience in media planning and buying. He honed his skills at major agencies including Grey, McCann Erickson and, what is now, Media Edge: CIA. In 1989, he was recruited to be the Media Director at Burkhardt & Christy, where he helped the agency to triple in size. In 1995, he formed his own agency, Munn Rabôt, with three other partners.
Ron's extensive brand experience, prior to founding Vantage Point Media, includes BMW Motorcycles, Goodyear Tires, Coca-Cola, AT&T, Bristol Myers, Revlon, R.J. Reynolds, McDonald's, Bahamas Ministry of Tourism, NewYork-Presbyterian Hospital, Oppenheimer, Sony, Nintendo, Smirnoff Vodka, Nestle and others.
He has managed the development and implementation of plans ranging from a single, local market to multi-national efforts.
Ron believes it takes more than buying efficiently to get the best results; it requires understanding the unique power of each medium and how the various media fit into the customer's everyday life.
He seeks to extend the impact of his client's marketing efforts by developing added-value as well as paid sponsorships and events. Examples of this include negotiating the placement of BMW's motorcycle line in prime locations of the Hartsfield Atlanta International Airport for a two-year period leading up to, and including, the 1996 Olympics; developing and implementing a one-of-a-kind news-content "product placement" for Children's Hospital of New York-Presbyterian on WCBS-AM (880); arranging for the Goodyear blimp to be featured in a Latin American beauty pageant TV event which was viewed in over 15 countries; negotiating GHI's sponsorship and participation in the New York City Triathlon; and establishing Atlantis as the official health plan of the Mets Class A baseball team, the Brooklyn Cyclones.
Ron's pursuits outside of the office include oil painting, jogging, chess, bowling and basketball. Although he admits that it's time to give up "playing hoops". He also enjoys coaching soccer and, like most of America, kicking back and watching a movie or reading a good book.
